12/12/2006

A Perfectly Evil Plot

Borders is sneaky.

First they talked me into getting their email. ("We send out coupons!")

Then they talked me into their Rewards program. ("It's free!" "You earn points with purchases!" "You use those points for MORE purchases that now cost you less cause you spent money last time!")

Now they send me email telling me how much money I have toward books and how I can use it and still earn more points (which will of course be useful for purchasing more books!)

So all I can wonder is when I can hie me off to Borders to use my free money...cause I wouldn't want it to expire - I earned it!

Sneaky little purveyors of book-heroin.

Posted by beth at 12/12/2006 02:06:00 PM

4 comments:

  1. Anonymous5:33 PM

    A class parent gave the Missus a $50 Barnes & Noble gift certificate, of which she said I could spend half. So we went to B&N after dinner the other evening.

    My internal book purchasing calculator said that I could go ahead and purchase $50 worth of books myself, charging half of it against the gift card. (What reasonable person could fault me for spending a lousy $25 of my own money on the balance, after all?)

    When we got to the mall, the Missus had to stop at another store to find a present. I immediately found what I wanted at B&N (some more George MacDonald Fraser), but was a bit uneasy about whether she'd see my logic about accounting. So I got the brilliant idea to go ahead and buy all my books before she reappeared, thus presenting her with a fait accompli.

    Well, when she did turn up, her first remark was, "You idiot, I've still got the gift card."

    I blame B&N for putting all that temptation in my way, thereby temporarily clouding my judgement.

    When are our lawmakers going to step forward and do something about these predatory booksellers?

    ReplyDelete
  2. beth8:06 PM

    Oy. Unfortunately I relate. All too well. Half the time I forget to specifically ask to use my rewards points which of course means that even though I went in there for the express purpose of using them, they're still there, ready to expire.

    Heck, if we can get heat warnings on coffee cups, surely we could band together and do something about this. I smell a class action!

    ReplyDelete
  3. Anonymous7:46 PM

    There are certainly worse things...

    ; )

    ReplyDelete
  4. beth8:51 AM

    There are indeed many, many worse things. Books don't even qualify as bad things. :)

    ReplyDelete

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