Irony and Irritation at the Grocery Store

This morning Joshua and I toddled out to grab a few things at the grocery store - one of which being ice cream - because I have been hankering for ice cream for the last several days and had finally decided that it was ok to have a little in the house again. (We try not to keep it around. If it's around, I eat it. Which of course is what it's for, but it's just not something I need to eat with regularity.)

Anyway, after collecting some various other sundries, I turned into the ice cream aisle and was confronted with this:
Plenty of magic shell on the outside of the case, but no ice cream. Looking more closely at the sticker plastered to the outside of every other door, I couldn't help chortling at the irony:

Apparently they really know what they're talking about: there is no such thing as enough ice cream.